Droga5 drafts in Vanilla Ice for Virgin Mobile work
Some of the highest profile work yet from Sydney start-up Droga5 has debuted, with an online campaign for Virgin Mobile featuring 80s rapper Vanilla Ice.
The campaign, which is spearheaded by a video of the musician apologising for his track Ice Ice Baby, is designed to lead online users to the Right Music Wrongs web site, where they are encouraged to debate the worst pieces of music of all time.
Virgin Mobile says the video has already been viewed around 300,000 times, and that the site itself has attracted around 44,000 unique visitors.
Good old David.
Nice to see his name up in lights again.
Wow, that’s really not funny.
To quote mumbrella from earlier today:
# charlierobinson: no longer high numbers are important in metrics… influence and results to engage thru is more
# jyesmith: Smirnoff: less about amount of traffic and more about quality of engagement (length of time etc). rather than quant clicks, views
Where’s the graph from?
Sorry, I should be more specific – where on Viral Video Chart did you grab that graph?
Hi Matt – link to Viral Video Chart is here: http://www.viralvideochart.com.....bAUi7savsk
Cheers,
Tim
Agency list sounds like cast of thousands..
The Sound Alliance (In The Mix, et al) claimed credit for the campaign (with Droga5) in a market-update email last week..
Err, just realised you said Thought By Them were involved. Will go back inside my cave now.
It’s so bland! Poor script, barely acting.
That chart above absolutely smacks of artificial seeding, then falling flat as soon as it’s in the hands of the punters.
I think the wrong David is behind this one.
‘I want the real Droga’, what do you mean by artificial seeding? As opposed to.. genuine seeding? I’m genuinely interested..
“i want the real droga” i agree. this just sums up the gulf between David N and David D.
i like the site and the overall idea (anything that brings back milli vanilli wearing tux jackets and 3/4 length bike pants is good) but think the hero viral (cliche trademark pending) is pretty weak. ice’s acting is as geniune as his theatrical debut ‘cool as ice’.
Wow! A graph! One that goes up then down. It even got up to 40+ blog posts on one day – hard to tell without the axis being labelled. So that’s 40 sad souls who bothered. It might even accumulate to 100+ over the period of the graph. If that’s engagement then I’m a monkey’s uncle.
370,000 youtube views
4.5 star rating from 1400 raters
2,341 comments
#1 most discussed music vid in Au this month
Top favourited in Au this week
Seems like the public has spoken. Whether that translates to brand goodness for Virgin I dunno but the fact the video is ‘engaging’ is un-disputable surely…
Damn, bang goes the zoo-related song I just did for Optus filmed live at Taronga Zoo.
“yes, hammertime”.