Dumb Ways to Die pushes its plush toy range in online shop with new animated video
Dumb Ways To Die is spruiking its online shop selling soft toys of the characters with a new animated video featuring door-to-door salesman turned weekend killer Clod who needs some help to “break out”.
Last year saw Metro Trains use the campaign to mark a number of different occasions, from Valentine’s Day to April Fool’s and even the Running of the Bulls.
Talk about a campaign that’s outdone it’s usefulness
Much like my extraneous apostrophe
“Hugely awarded” yes, for that was the primary objective, along with public sector executives self-validating their spend.
Hugely effective? No.
Talk about Dumb Ways to Spend Public Money.
When your success or failure metrics are measured in fatalities, it’s not smart to indulge in hubris.
This recent government report tells the sad, wasteful story:
http://www.onrsr.com.au/__data.....14_WEB.pdf
Is Julian Frost still animating these? That guy is pretty amazing.
Mike: the linked report says *literally nothing* about the effectiveness or otherwise of the DWTD campaign. It doesn’t even allow a crude comparison of before-and-after trespass deaths in VIC, never mind a breakdown of causes in year-on-year change.
Why are the prices in US dollars? Presumably this money goes back to metro trains and subsidises public transport costs in Melbourne, correct?
Hey @Mike. So I don’t waste any more of my life reading the report, can you please point out the pages that back your claim?