How brands are celebrating Valentine’s Day
From Dumb Ways to Die and Dolmio to Telstra brands are capitalising on the day of love with a flurry of tactical ads, and we’ve gathered them all together for your viewing pleasure.
The Dumb Ways to Die campaign for Metro Trains, which was the most awarded commercial in The Gunn Report, has produced a special version for Metro Trains to mark Valentine’s Day.
The new version of the animated ad comes just days after CEO Ben Lilley told Mumbrella he did not want the agency to be known just for the campaign.
Dumb ways to die!
Entertainment or perception shifting content? I’m leaning towards entertainment!
Not just this Valentines version, but the whole campaign.
Same as the latest version of the Rhonda ads, love the first, message about safer driving reduced premiums delivered in a great story, I was entertained but I also knew why I want to get AMMI insurance. But now, I have no idea what the hell they are communicating, seems as though they are tagging on a unmemorable message. I guess the campaign notoriety has breed flexibility for agency and marketing team, but pretty dissapointing.
Couldn’t agree more with the first comment. I think the Rhonda are purely satisfying the ego of the brand managers/agency people that work on this that think it’s really entertaining. I’d love to see brand association with this ad, and more importantly how that has lead to new business.
Also, Rhonda and Ketut have been dragged into countless Corby memes, don’t know whether that is good….
100%. Flogging a dead horse. It’s an embarrassment that Australia gets itself back on the world map for Dumb Ways to Die. A cute animation that everyone likes but its doesnt work! Ben Lilley should show us that McCann are not a one campaign agency not tell us this is the case.