Emergency lime baubles is the freshest marketing idea of the silly season

Indie creative agency Emotive has squeezed some juice out of the final weeks of the year with a fresh new campaign in which 15,000 emergency lime baubles will be distributed to thirsty margaritas mixers around the country.

Citing some dubious research that found “almost two-thirds of consumers have run out of limes when preparing margaritas at home”, they developed the branded emergency lime baubles for Pernod Ricard’s Olmeca Altos Tequila – which will be delivered via a partnership with Uber Eats.