Emotive appoints new head of partnerships

Senior partnerships and content leader Michelle Lomas has joined Emotive as its new head of partnerships, marking the final piece in its ‘fame’ puzzle.

Lomas will lead the partnerships specialty under Emotive’s ‘fame’ offering.

The offering is described as integrating five areas — social, talent, partnerships, brand experience and PR — into every brief from the start. The agency hopes this will open doors to plenty of non-traditional briefs.