End Food Waste Australia wants Aussies to join ‘The Great Unwaste’ movement, via Hopeful Monsters

Not-for-profit institution, End Food Waste Australia, is drawing attention to the easy ways Australians can reduce food wastage, via an optimistic campaign from Hopeful Monsters.

Cited as “the first collaborative food waste campaign” targeted at Aussie homes, ‘The Great Unwaste’ is a behaviour change platform developed to show people how they can readily save food and reduce wastage, thereby saving them money and cultivating “a more sustainable future” for the country.

The work’s release comes after the not-for-profit wrapped up research into Australia’s food waste trends, finding that the average household actually wastes over “twice as much as food each week than they think.”