Leading OOH companies donate over $1m ad space to MFA for new campaign

September 30, 2024 8:43

Some of Australia’s leading out-of-home companies have donated $1.2 million in advertising space across the country to the Media Federation of Australia (MFA), to promote its industry-wide purpose of ‘We Are The Changers’.

Targeting media agency office locations in Sydney, Melbourne, Brisbane, Canberra, Adelaide, and Perth, various billboards, street furniture, cinema, transport, and in-office advertising spaces have been transformed to showcase the campaign.

JCDecaux, QMS, oOh!media, Val Morgan, and TorchMedia have shown support by donating the ad space to help the MFA engage agency employees during their commutes, and to continue driving awareness of ‘We Are The Changers’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.