‘Engaging, personable and digestible’: How realestate.com.au cracked its Lifestyle content
The world of lifestyle content is getting increasingly competitive. Here we delve into how realestate.com.au engaged a former host of The Living Room and an ex-Dove marketer as stars for its new Lifestyle platform.
Realestate.com.au’s wide variety of content is quickly proving a hit with the savvy lifestyle audience. Since launch on March 9, realestate.com.au/lifestyle has attracted more than 6m visits1 and reached 6m Australians on Facebook a number that continues to grow.2
The video-led strategy is also paying off, with video views increasing by 149% from November 2016 to May 20173, proving the content is exactly what consumers have been looking for.
The extension has further positioned realestate.com.au as the online destination for anything home-related, but it goes well beyond any traditional home decorating tips.
realestate.com.au is the leading website in Australia for residential property, delivering buy and rent listings, rich data insights and lifestyle information and inspiration to consumers.
Paid or unpaid, they do deserve a lot of credit. It’s a phenomenal service.
Hey! great post I liked your post, I have no idea about such kind of information about Real Estate property.