Ensemble partner with MLA to produce The Dinner Project

Branded content agency Ensemble has partnered with Meat & Livestock Australia (MLA) to produce The Dinner Project for Foxtel’s LifeStyle Food channel, with the show fronted by Masterchef contestant Hayden Quinn.

The show will see Quinn build relationships with families who have volunteered to talk about their challenges when it comes to cooking healthy meals at home, with the six-episode series funded by MLA, the organisation best known for its Australia Day lamb campaign featuring Sam Kekovich.

https://www.youtube.com/watch?v=Z9EIMkmMdFk

Ensemble Australia managing director Tim Hodgson said: “MLA identified the need for long-form content to provide inspiration and knowledge around cooking healthy meals at home, a message that is hard to impart through traditional advertising.