Entropico showcases the ‘complexity of cancer’ in new work for Centenary Institute

Entropico has rolled out an advertisement to raise money for the Centenary Institute with a small budget, aiming to show audiences that money doesn’t stop innovation.

One of three spots features close-up imagery of cancer cells, to show how studying something small can have wider implications for a patient.

Made by Melbourne film director Katzi, the ad uses a voiceover to explain the footage, before moving the focus to a young patient with the aim of connecting the audience to the reality of cancer.