Ethnolink unveils new brand identity amid 56% revenue growth
Ethnolink has launched a new visual identity following strong revenue growth and rising demand for “multicultural research, strategy, creative, and full-service campaign delivery” services.
The announcement:
Multicultural communications agency Ethnolink has launched a striking new visual identity, coinciding with a 56% increase in second-half revenue. This growth reflects rising demand for multicultural research, strategy, creative, and full-service campaign delivery across government and not-for-profit sectors.
The updated branding — developed in collaboration with independent creative studio Camille Agency — signals a new era in Ethnolink’s 14-year evolution from a specialist translation provider to a fully integrated multicultural communications, engagement, and research agency.
At the centre of the refreshed brand is a powerful message: Language can change everything — a tagline that embodies Ethnolink’s belief in the power of language to create connection, drive impact, and spark change.
“This new identity captures both who we are today and the direction we’re heading,” said Costa Vasili, founder and CEO of Ethnolink. “We’re seeing growing demand for communications that are authentic and deeply informed by community insight — and that’s exactly what we do. Our recent results speak to that.”
Reflecting on the creative process, Emma Coyne, creative director and founder of Camille Agency, said: “In response to Ethnolink’s brief to capture their evolution and market leadership, we crafted a strategic brand roadmap anchored in their powerful purpose and mission, connecting communities through communication.”
Continuing, she said: “The result is an iconic identity and tagline, Language can change everything. It’s more than a rebrand; it’s a mindset shift, proving how purposeful strategy and creative clarity can build brands that inspire from the inside out and endure for years to come.”
Ethnolink’s strong performance has been fuelled by demand for culturally informed communications and engagement — now the fastest-growing part of the agency’s offering.
Recent project wins include Ethnolink’s appointment to the Victorian Department of Transport and Planning’s agency village as its multicultural communications partner, working alongside Taboo on major transport initiatives, and Snack Drawer, leading social and digital.
Ethnolink has also been selected to lead a large-scale national campaign on natural hazard preparedness for culturally and linguistically diverse communities. Commissioned by the Queensland Reconstruction Authority and backed by $1.5 million in federal funding, the campaign is currently in development.
The announcement follows a major personal milestone for Vasili, who was inducted into the Victorian Multicultural Honour Roll at a Government House ceremony in late 2024. The Honour Roll recognises individuals who have made a significant and lasting contribution to Victoria’s multicultural communities.
Source: Ethnolink
