Ex-AANA director launches bespoke marketing consultancy

Emma Logan, a former AANA director, has launched a new ‘marketer-focused’ consultancy aimed at serving CMOs and their teams.

Designed to serve their needs, and unlock their potential, The Emma Logan Project was inspired after Logan noticed a clear need among senior marketers for assistance.

“Marketing is in a massive transition,” she said. “From technology and AI to data, climate change, social demographics, and politics. CMOs hold one of the most multifaceted roles in any business today and have the chance to make a meaningful impact and shape a more sustainable and equitable society.”

Emma Logan

Logan said she has noticed marketers are more stretched than ever, and in the past year, countless have turned to her for support.

“It’s clear we’re addressing a critical gap in the market,” she continued. “While marketers tirelessly promote their brands, they often overlook a vital element: building the personal brands of their leaders. Strong executive brands are essential for fostering trust, attracting opportunities, and positioning businesses.”

She said The Emma Logan Project is to help marketers become the types of leaders who attract and retain top talent, by redefining what it means to be a magnetic leader.

Via bespoke services tailored to CMOs and their teams, the consultancy is focusing on leadership development and team empowerment, creating training and solutions catered to their individual needs.

“Whether it’s a marketer looking to build their executive marketing brand or a CMO aiming to elevate their team’s impact – and, in turn, drive exceptional business outcomes – my goal is to help them succeed.”

The Emma Logan Project has already begun collaborating with marketing teams, including its foundation client T garage – an insights and research consultancy.

Former CMO of Carman’s, and now T garage’s director of strategy, Jed Simpfendorfer, said partnering with Logan was a “total game-changer” for the consultancy.

“Emma gets us – our goals, our challenges – and she brings a fresh perspective that’s taken our approach to the next level,” he explained. “Her industry know-how and network is so impressive. She’s opened doors we didn’t even know existed! And in such a short time, the results speak for themselves. Emma’s not just a partner; she’s become an essential part of our team.”

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