Ex-Dentsu Media CEO joins Mutinex

Rosie Drew

July 30, 2024 12:01

Henry Innis and Danny Bass

Marketing measurement start-up Mutinex has expanded its executive team and appointed Danny Bass as chief revenue officer.

Starting effective immediately, Bass will leverage his experience in the media, marketing, and advertising landscape to accelerate the company’s ambitious global growth agenda.

Bass previously worked as CEO of Dentsu Media ANZ, as well as IPG MediaBrands Australia, and held senior positions at Group M, digital platform Snap, and NewsCorp.

He joins the Mutinex team alongside recently-appointed APAC CEO, Mat Baxter, vice president of US and multinational, John Sintras and global CEO and co-founder, Henry Innis.

Henry Innis and Danny Bass

It was Bass’s breadth of experience that convinced Innis he was the right person for the role.

“Danny will work across both the US and APAC markets to drive our expansion further, embed with brands and ensure we maximise the value we also bring to our agency partnership channel,” Innis said.

“We anticipate Danny bringing significant maturity to how we service agencies as we move to a Salesforce-style model of engagement, and ensure we are building a technology that empowers every marketer to make the most effective growth decisions possible.”

On his new role, Bass said: “I’ve seen increasingly how the GrowthOS platform has become adopted much like Salesforce by the C-Suite. C-Suite leaders and marketing teams are looking for one, unified platform to make sense of how to invest their growth dollars across pricing, media and more.

“That’s the platform our industry has been waiting for, and Mutinex has built it in GrowthOS. It’s why incredible leaders are joining them. And it’s why I see an amazing opportunity here to work to build this into a Salesforce-style platform for growth with both C-Suite leaders and our wider agency ecosystem.”

Baxter said Bass has the exact pedigree Mutinex needs to continue its growth and ambitious expansion in Australia and globally.

“Increasingly, businesses are focused on getting answers on how to grow instead of wading through reams of data. And as we evolve our product to do exactly that, it’s people like Danny that will help educate the market about these new, supercharged capabilities.”