Example locks in three new hospitality clients

BY Matthew Leong

June 13, 2025 11:50

Example locks in three new hospitality clients

Example’s hospitality portfolio has grown with the addition of three new clients.

The earned-led culture agency revealed it has signed Moreton Hospitality, Wunderlich Lane, and the Sydney CBD hospitality precinct from House Made Hospitality.

The business will act as the retainer PR agency for Wunderlich and will develop and execute a strategy for the entire precinct.

Nicole Florio, Wunderlich Lane’s precinct launch marketing manager, said that Example’s penchant for cultural storytelling and destination strategy made it the best choice for the Redfern-based hub.

“We’re thrilled to partner with Example on this next chapter of Wunderlich Lane,” Florio told Mumbrella. “Wunderlich Lane is truly greater than the sum of its parts and we’re incredibly proud of the creative network we’ve assembled to keep driving energy and imagination into this special part of the city”.

Baptist St Rec Club

Example is now the strategic marketing partner for House Made Hospitality’s precinct within Sofitel Sydney Wentworth.

It has also been tasked with spearheading concept development, amplification and branding for the reopening of Moreton Hospitality’s The Beach Hotel Stradbroke Island, which ceased trading on March 29 to undergo renovations.

Wunderlich, Moreton and House Made Hospitality are the latest to join Example’s roster. Last month, the agency was announced as the PR and strategic marketing partner for dining giant Fink Group. In early February, it secured Etymon’s PR account, tasked with delivering PR and brand support for the organisation’s hospitality portfolio.

“There’s a tremendous energy in Australian hospitality right now and a clear demand for destinations with depth, story and true substance,” Rebecca Jarvie-Gibbs, co-founder and managing director at Example, told Mumbrella.

“We are deeply passionate about the work that we do and are continually inspired by clients who share our ambition to create exceptional venues and precincts that enrich Australian life.”