EY rolls out ‘Shapers of the future’ campaign across ANZ market

EY has released a new campaign designed to showcase “how EY people in Oceania are working to shape their future with confidence”.

The announcement:

EY has today announced the launch of a new brand campaign – Shapers of the future – across the Australian and New Zealand markets.

The campaign features 12 authentic and inspiring stories of how EY people in Oceania are working to shape their future with confidence. It is a powerful way to distinguish EY as the region’s most trusted and capable professional services organisation.

Selina Short, EY regional markets leader, Oceania said, “Today’s businesses face complex, interconnected issues that need new solutions. We believe that the best way to predict the future is to create it and that EY people are a catalyst to help EY clients in shaping their future with confidence.

The Shapers of the future campaign highlights how EY people are harnessing their diverse skills, backgrounds and experiences to help EY clients tackle their most complex business challenges. By showcasing the unique journeys and capabilities of EY people, the campaign illustrates the organisation’s commitment to fostering innovation and collaboration, ultimately positioning EY as a trusted advisor in shaping a successful future for our clients.

David Larocca, EY regional managing partner and CEO, Oceania said, “Our people are the heart of our business. By telling just a few of these real, inspiring stories from our people, we will supercharge our purpose, help make EY the brand of choice for transformative work and instill pride in the EY organisation amongst our people, clients and stakeholders.”

The campaign will take an omnichannel approach across Australia and New Zealand to reach key business leaders and decision makers, including print media, digital out-of-home and street furniture, office towers in city business districts, search, and targeted social media including LinkedIn and Meta.

Source: EY