Facebook has ‘learnt to be transparent’, claims global marketing VP Carolyn Everson
Facebook has just been hit by another scandal, this time relating to attempts by a public relations firm to discredit its critics. But Facebook’s vice-president of global marketing solutions, Carolyn Everson, insists the culture within the social network is changing for the better.
What’s your take on the recent article in The New York Times which alleges, among other things, that Facebook hired a PR firm to discredit its critics?
“The company described in The New York Times article is not the one I experience every day. I have worked in this industry for 25 years, and I wouldn’t still be at Facebook if I didn’t believe that we are accepting full responsibility for our mistakes and taking serious action to address them. We’ve made mistakes, but to suggest that we aren’t focused on uncovering and tackling issues quickly is not true.
“Our clients depend on us to help drive their business, and whether that means supporting the largest brands in the world or budding entrepreneurs, we’ll stay focused on doing the best work for our partners, improving safety and security across our platforms, and driving social good in the world.
No matter how much you promise to improve the look of something, you can never truly change what lies beneath.
Facebook is a deeply flawed business because the person that created it, did so for dubious purposes. Since then, it’s favoured spin over behavioural change.
The NYTimes story demonstrates how flawed the people who run it are.
bullshit
Seconded
I note that Facebook has recently announced that they will introduce “fact checking” in time for the 2019 election, which I guess is part of Facebook’s ‘transparency’ push.
I wonder if that will extend to checking Facebook’s ridiculous campaign reach claims for advertisers.
I’m transparent with Facebook. I deleted it from all my devices.