Facebook comes out swinging with Graph Search
Facebook’s Graph Search will have major implications for the marketing industry, argues Mumbrella’s Cathie McGinn
Facebook has today announced the launch of its search engine, Graph Search. The announcement has disappointed people who were hoping for a Facebook phone launch but has set the world of search nerds buzzing. But this is a significant development, and not just for search professionals.
It’s a big deal for several reasons: it marks an aggressive play against search giant Google; offers what I would argue is a tacit acknowledgement that Facebook’s brand and advertising integration is on a downward spiral; and potentially heralds a shift in online social behaviour to a more discerning and less over-sharing approach.
Another move by Facebook to make itself an alternative to the wider web. Now you can message inside FB, share photos and all manner of other content inside FB, even search inside FB and get results. If you buy into that, you’ll never need to leave … or visit Google.
First search: Friends who like Ke$ha = delete.
Would love your recomendations of late night karaoke venues!
I’ve always found the best one. “Friends” who like 2 and a half men = delete.
Look forward to searching for people who like Happy Days.
I’m with elwood.
I can typing.
I am not an active FB user. Since having an account early in the piece (2006), I have amassed approx 150 actual friends, knocked back 4 times as much, and been forced to interact with FB around 2-3 times a month. I’ll be interested to see the impact this has on my refusal to allow it into my everyday life.
For those who are interested, my life is very social and lacks for nothing. In fact, I’m the one at the restaurant table who isn’t on their phone actually living the experience.
Life without FB is possible.
Friends who like restaurants in Parramatta? Delete.
wow this video is boring
Finally an article about what FB is up to that is logical, uses normal language and makes sense.
This is one of the best opinion pieces I’ve ever read on Mumbrella. So insightful and thought-provoking.
Cathie I think this is the piece I stumbled upon about the changes.
I can’t stop thinking about early 2000’s and the SEO frenzy, is it what we are about to see it?
Guys as I understand it the search function is only revolving around the graph, the apps that you have engaged with. It doesn’t present search results that relate in anyway to conversations with friends on the feed. At the moment anyways. There is no semantic smarts from what I hear and read.