What Facebook’s timeline changes really mean for Australia’s publishers
Facebook’s news feed is being altered to show people more content from friends. Share Wars author Andrew Hunter looks at the threats and opportunities this poses for publishers.
Facebook’s news feed is a zero-sum environment. If your friends’ content is winning, someone else is losing. It might be that news brand you Like.
Andrew Hunter
The size of these losses will not be known for a while. But with Facebook driving between 30-50% of audience to news sites, tens of millions of dollars in annual advertising revenue could be at stake, just across the major news brands.
Nielsen’s July News site rankings will also be interesting. Publishers with a greater exposure to Facebook could lose out in total audience. Careers are made and broken on those numbers.
