Family surrounded by smiling animals and gnomes in Kia’s ‘Smiles all Round’ campaign

Kia has taken a “single-minded” narrative approach to its latest Sorento SUV ‘Smiles all Round’ campaign by focusing on smiles.

The television campaign aims to focus only on one idea and feature of the car, its 360 degree camera, rather than focusing on multiple features and ideas in the one ad.

Created by Innocean Worldwide Australia, the ad features a family of five driving past smiling sheep, dogs, gnomes and eventually a crocodile.