Fanta gets playful as it launches new flavours
Soft drinks brand Fanta is attempting to build its brand around the idea of play with a new campaign that invites Australians to ‘mix, name and share’ Fanta flavour combinations.
An animated TV ad launches on Sunday, introducing new flavours grape, mango passionfruit and a limited edition sour watermelon.
The campaign centres on a new app, the Fanta Flavour Lab app, where Aussies are invited to play a range of mixing games, earn Fanta tokens and compete for prizes, including white Samsung Galaxy Tab 2s with Fanta branded cases.
My particular favourite is artificial flavours 467, 481, 321 and 322 combined.
I prefer the orange flavour
They’ve tried to do this many times over the years – bringing out flavours other than orange – but it has always failed because the name Fanta is solely associated with orange. Why do they think it will be any different this time around?
Nice spot who did the post??
Ogilvy, IKON, Urban, DT Digital, Webling or Pulse Communications.
i personaly like grape fanta