F.Y.I.

Fashion website The Iconic launches new website

May 28, 2014 11:56

The Iconic has relaunched its website as a “mobile-first” destination.

The release:

Australia’s leading online fashion retailer, THE ICONIC, has today revealed a new fully-responsive website to significantly enhance its customers’ online shopping experience, furthering THE ICONIC’s position as Australia’s defining fashion destination. THE ICONIC receives over 3m visitors per month, making it Australia’s most visited fashion website.

The new website features one of the fastest load times in the market of under 2 seconds and has been developed mobile-first by THE ICONIC’s Sydney team of engineers. This mobile-first responsive design is a response to the fast growth of m-commerce in Australia; today up to 50% of THE ICONIC’s customers shop on a mobile phone or tablet.

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3 COMMENTS

Beau Ushay 28 May 14

Smart move. It’s what we did with the AskMen redesign last year, too.

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Heather 29 May 14

As it is so iconic, the PR doesn’t need to include the URL 🙂

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Good Moron 30 May 14

Use the magic of Iconic’s re-targeting to make your colleagues computer unusable for presentations for a month by sending them to this part of the Iconic site:

http://www.theiconic.com.au/wo.....-swimwear/

Sorry, I’m trying to grow up.

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