Fetch TV prepares multi-million dollar ad push
Fetch TV is set to challenge Foxtel in the pay-TV market in Australia launching a multi-million dollar ad campaign through its new creative agency Host with Australian partners iiNet and Optus.
While the platform soft launched in Australia in 2010, it represents the first serious marketing push for the brand which offers an alternative to Foxtel with “premium” TV packages, recording and offers 2,500 on-demand movies.
The new campaign launched on Australia Day around the theme ‘Show TV who’s boss’, created by Host Sydney.
Yawn
A subscription service for Free To Air channels? Huh?
Stop trying to make Fetch happen. It’s not going to happen.
Monkey – love it!
I’m all for an alternative to Foxtel, but if it’s “a challenger brand with a unique and disruptive product” why on earth would you sell it via a load of FTA shows? I’m still unclear what they are selling, as currently I’m not in the mood to pay extra for Offspring and Iview.
wow…this is going to be tough. I feel really bad for them already. Can just imagine their marketing team feeling the heat atm
Well, just gave up Foxtel at $95 bucks a month… Got Fetch a while back through an iinet package and now for $20 a month I’ll get a bunch of kids channels, Nat Geo, BBC news, SciFi or whatever it’s called and iView and SBS catch up TV on the remote. A few free movies some crappy, some ok. Can watch/record 3 channels at a time (including HD) and it has a 1TB hard drive… As more people take it up (and i know so many ditching Foxtel), they may offer more channels too. So may not be worth it to some, but for the cost it works for me.
That has got to be the worst promo I’ve ever seen.
How about they use some content from Nat Geo and the other cable channels they have, rather than the free stuff you can get elsewhere?
And that voiceover…