Field of media and creatives agencies line up for a place on the $49m Optus pitch
Media and creative agencies are eagerly positioning to compete for the Optus media and creative accounts in what is shaping up to be one of the most fiercely contested pitches of 2015.
Last week Mumbrella revealed Australia’s second largest telco was reviewing its full agency roster as it readies for a closed tender for media and creative in the coming months, putting the likes of M&C Saatchi and Starcom on alert.
Incumbent media agency Starcom is tipped to faceoff against at least three contenders, with a plethora of creative agencies thought to be also vying for the high profile business.
Pitch consultants Enth Degree are understood to be working on both the media and creative pitch and have been issuing invitations to agencies to be involved.
No mention of Amobee but what does this mean to them? Surely Singtel will want to eat their own dogfood right!?
only desperate agencies will contest this
there is no profit in it
So who reckons that the Optus client sees any value for Clever Buoy? I mean, M&C have done brilliantly out of it, but the client? Does anyone outside adland even know about it?