First Nations Elders and NRMA deliver vital rural road safety campaign

As Rural Road Safety Month rolls around, the NRMA, with support from the NSW Government, is releasing an awareness campaign in an effort to reduce country road fatalities and crashes.

According to the vehicle service provider, New South Wales’ road toll for 2024 has reached 223, with more than 60% of these accidents occurring outside Sydney.

So, to combat this, the NRMA has enlisted the help of First Nations Elders to star in its campaign. The platform leverages a one-minute, three-second film with Gomeroi Country’s Uncle Mathrew Priestley, Yuin Country’s Uncle Noel Butler, and Kamilaroy Country’s Aunty Paula Duncan Munroe advising viewers on how they can safely drive on Australia’s back roads.