First principles: Webinar to reveal why brand utility trumps all during the COVID-19 pandemic

An exclusive live webinar between Mumbrella Bespoke and Web Profits will broadcast from Mumbrella at 12 pm, Tuesday the 7th of April. 

Tam Al-Saad, Head of Growth, Web Profits

As marketers we know two things about the COVID-19 pandemic: we know it has transformed the business landscape in a way that has rendered many marketing strategies redundant, and we know that, eventually, the crisis will end. This means that while we can’t afford to proceed as if nothing has changed, we also can’t simply “hibernate” our conversations with consumers. Instead, we need to learn to market for the moment we’re in. 

This webinar will provide practical guidance, around how brands and businesses should be shaping conversations with consumers to ensure they are delivering utility, and sensitivity, during this period.