FISHER stars in satirical Lynx campaign for new ‘Fine Fragrance’ collection

July 9, 2024 4:39

Unilever’s Lynx has launched a campaign for its new Fine Fragrance collection parodying stereotypical cologne advertisements, featuring Australian music producer FISHER, via Hello Social, Forward and Mindshare.

Aiming to redefine what it means to be a premium fragrance, the new collection is made up of a line of accessible and high-end scents for men.

Each scent – Black Vanilla, Blue Lavender, Aqua Bergamot, Emerald Sage, Golden Mango and Copper Santal – is said to play a different role for shoppers and have been formulated to smell as fine as a premium cologne, with the protection of a deodorant.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.