‘Now was the right time’: Banter co-founders become sole owners after eight years

Specialist brand experience and engagement marketing agency Banter has entered the second half of 2024 as a fully independent agency, buying out investor, partner and mentor, Judi Hausmann.

Co-founders Paul Den and Mitchell Loadsman always knew they wanted to do something themselves, and upon meeting Hausmann, they found a perfect way to “try their own destiny”.

After hanging up the boots at IPG’s Ensemble, the duo launched Banter in 2016 in partnership with Hausmann’s communications group The Haus. Den and Loadsman were able to learn from her, and where necessary, fall on The Haus’ resources, offering and technology.