Five by Five develops branding for landmark UltraTrail Jervis Bay running event

November 28, 2024 1:54

Indie integrated agency, Five by Five Global, has delivered “a full branding solution” for a landmark running event.

The agency’s work is for UltraTrail Jervis Bay – a new running festival based near New South Wales’ Jervis Bay, set to take place on June 28, 2025.

With the goal of being a premier family-friendly running event and attraction for NSW, the UltraTrail Jervis Bay offers three distances – 106kms, 53kms and 22 kms – on top of a fun run developed for children that stretches 2.5km.

It also marks the first time local Indigenous communities in the area surrounding Booderee National Park have opened the landscape up for an event of the UltraTrail Jervis Bay’s magnitude.

The running event’s co-founder, Sarah Malecki, praised the Five by Five team for their work ethic and the expertise that went into developing the branding solution for the running extravaganza.

“The Five by Five team were in constant contact, led an efficient and effective process. At every step they were fully involved, full of ideas / strategies and heard clearly the type of event we were looking to achieve,” Malecki said.

“Their advice has been incredible and very timely. They lead the way with a highly effective process and an amazing team to deliver incredible results.”

Five by Five Global’s client director, Matt Alchin, also spoke positively of the experience working on the project.

“It was fantastic to work with the UltraTrail Jervis Bay team on such a unique project,” Alchin enthused.

“The challenge of encapsulating the fun nature of the festival, the adventurous spirit of the trail running community, the natural beauty of the NSW South Coast, while paying respect to the local Indigenous communities was a wonderful experience!”