Five emerging trends marketers should watch in 2017

When it comes to marketing, things are always changing—but in the last year or so, things have REALLY changed. Last year alone, we watched augmented reality break out with the rise of Pokémon Go, saw web messaging enter the mainstream as web push became available on Chrome, Safari, and Firefox, and witnessed Facebook bolster OTT marketing by throwing open the doors of its Messenger platform to third-party brands.

Pokemon Go was one of the phenomenons of 2016

But even if your brand has built a strategy to take advantage of all these new technologies and tools, it’s no time to rest on your laurels. 2017 has already been packed with new trends in marketing and we expect more to follow. Not all of them will reach their full potential. Some may fizzle out despite early promise. Even so, it’s important for marketers to keep an eye on emerging martech and tactics. After all, while it’s impossible to predict the future, it’s still essential to plan for it.

To help marketers stay current and keep ahead of emerging technologies and tools, we’ve put together a list of five emerging marketing trends to watch (and maybe embrace) as we navigate 2017. Take a look!