Forget ‘fake news’, watch out for ‘fake media’
Money spent on pay-to-print is as worthless as the info it contains, writes Media Stable managing director Nic Hayes.
We’ve all heard the term Fake News, but I’d like to introduce you to a new term: Fake Media.
More and more business owners are paying for articles about themselves to be published on sites from reputable media brands like Forbes and Yahoo, or straight-out fake news media like the Australian Business Journal. The business owners then take this media and share it with their network celebrating or highlighting the media engagement as earned media and as proof they are expert in their space. What they fail to mention is that they paid for the article to be published.
