ANZ confirms new CMO, while ex-CMO to head Coles financial services marketing

February 21, 2014 12:53

Carolyn Bendall

ANZ has confirmed Carolyn Bendall has been appointed to the role of permanent general manager of marketing, while her predecessor Karen Donaldson is to take up the head of marketing role at Coles’ financial services division.

Bendall’s promotion was confirmed earlier this week. She replaces Karen Donaldson who left late last year after three years as the ANZ’s chief marketer. In her new role Donaldson takes the title of Coles’ general manager of loyalty and financial services marketing. It is unclear whether this is a new position at the supermarket giant.

A spokesman for ANZ told Mumbrella: “Carolyn Bendall was appointed on February 17 as head of marketing, Australia, effective immediately.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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