Former iSelect talent opens brand consultancy, ‘Remy House’

Jessie Petterd’s Remy House offers “brand positioning, go-to-market strategy, tone of voice development, campaign management and public relations” services designed to create lasting, meaningful brands.

The announcement:

Experienced brand and communications strategist Jessie Petterd (ex-iSelect) has unveiled her latest venture: Remy House, a new-age brand consultancy designed to help modern businesses go beyond visibility to build meaningful, lasting brands.

After over 13 years working across strategy, content, campaigns and communications across both agency and in-house environments, Petterd said the traditional approach to brand building “no longer cuts through in a world where consumers demand more.”

“We’ve seen a shift. The benchmark for brands has changed — people want more than just products and services. They want connection, clarity and a sense of shared values. That’s what we focus on at Remy House,” she says.

Remy House brings together brand positioning, go-to-market strategy, tone of voice development, campaign management and public relations — all under one roof. The agency takes what Petterd calls a “conscious, connected” approach to strategy: combining data, commercial intellect and creativity, underpinned by a strong storytelling backbone.

The consultancy is supported by a network of digital specialists and creative partners to ensure strategy doesn’t live in a silo — but is activated across the channels that matter.

Petterd’s experience spans some of Australia’s most recognisable brands, including the award-winning iSelect campaign featuring Chris Hemsworth’s stunt double Bobby Holland Hanton, and most recently, she led brand strategy for iSelect’s “Save More” brand relaunch.

She was also named a Mediaweek ‘Next of the Best’ nominee in 2024 recognising emerging leaders in the Aussie marketing space.

“I built Remy House to partner with founders and marketing teams who want to lead with intention — brands that care about their impact and want to grow with integrity,” said Petterd. “It’s about creating brands that people not only notice, but believe in.”

Every brand that enters Remy House is treated as its own universe, with bespoke strategy, voice and positioning built to drive long-term resonance, not just short-term reach.

While the consultancy is newly launched, Petterd is already working with clients across the fashion, finance, wellbeing and property sectors.

Source: Remy House