Former magazine editors launch e-commerce site Bellaloopa
Australian online fashion magazine and e-commerce site Bellaloopa has launched.
The site is the work of journalist and editor Melisande Clarke along with her friend and colleague, former Reader’s Digest editor Josephine Brouard.
The pair has extensive experience in editing magazines. But besides personal use, they have no formal experience in online retail, so they have outsourced the website build.
It’s a… PDF on website? Next time start with a UX expert… if there is a next time.
do you reckon maybe these people are also friends of mumbrella? also its not an e-commerce site at all, you cant buy from it! It just links to other sites from an Issu run PDF, how is this remotely news? I call total bullshit on this one Mumbrella, you are usually very quick to judge everyone else in this industry, fess up bitches
Hi Richie,
You may be confusing news with comment.
We haven’t stated a view either way on the viability of the business model of the site. We’ve reported its launch.
And to answer your question, as far as I know, none of us have met, or spoken to, the team behind the site until thy sent us a press release announcing its launch and we rang them to find out more.
If it’s not worth us writing about it, I do wonder why you’re bothering to comment on it?
Cheers,
Tim – Mumbrella