Former NRL players Bryan Fletcher and Nathan Hindmarsh reconnect in campaign from Nescafé

July 8, 2020 10:57

Nescafé is attempting to tap into Australians’ longing for live sport and the feeling that they will go to desperate lengths to entertain themselves during lockdown.

In its latest campaign, Fox Sports talent and former NRL players Bryan ‘Fletch’ Fletcher and Nathan ‘Hindy’ Hindmarsh enjoy a Nescafe coffee together whilst spectating at-home sports and taking part in some baking.

The campaign was created by Foxtel Media, in a seven-week turnaround period. The campaign launched with a six-second teaser that ran on Foxtel’s BVOD platform Go, and Nescafé-owned social channels.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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