Formula 1 star Daniel Ricciardo ‘takes over’ Dan Murphy’s in new partnership

Rosie Drew

July 9, 2024 6:48

Daniel Ricciardo has reintroduced his own line of wines through a partnership with Dan Murphy’s, in a new advertisement via independent creative agency Emotive.

The Formula 1 star teamed up with Barossa Valley-based St Hugo Wines to create DR3 Wines. The range is stocked at Dan Murphy’s stores across Australia and includes a Cabernet Sauvignon and a Shiraz.

The sporting legend announced the collaboration on social media on Tuesday, unveiling a light-hearted new advertisement where he takes over a whole Dan Murphy’s store.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

Topics

Dan Murphy's Daniel Ricciardo DR3 Wines

3 COMMENTS

Hmmm 10 Jul 24

Drink driving; smart!

1 Like

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JoeF 9 Jul 24

Like his driving the wine will be …..underwhelming

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Bacchus 10 Jul 24

Will definitely give the wines a miss. May probably taste like something coming from the inner sole of his boots. Something that he seems so proud of.

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