‘We fought with one arm tied behind our back’, says Pacific Magazines, as ad revenues dip

Pacific Magazines has said it fought with “one arm behind our back” in the last financial year as it blamed its poor advertising revenue on a lack of digital products.

Chief executive of Seven West Media’s magazine division, Peter Zavecz, said the company relied virtually on its print assets alone for the majority of the year until it took its digital assets back in-house from Yahoo7 in March.

Since then, PacMags has been “building out” its digital products, he said, including the launch earlier this week of Foodiful, which will go head-to-head with NewsLifeMedia’s Taste.com.au.