Foxtel estimates Stan, Presto and Netflix spent $45m on marketing in first quarter of 2015

April 23, 2015 1:06

The panel (l-r): Tim Burrowes, Mumbrella (moderator); Tristan Masters, Standard Media Index; Dan Sinfield, Carat; Ed Smith, Foxtel; Felicity Emmett, ANZ

Foxtel chief marketer Ed Smith has revealed he believes the streaming war between Presto, Stan and Netflix has seen them spend $45m in the first quarter of 2015, as the trio battle it out for eyeballs.

Smith’s claim came after Standard Media Index’s (SMI) global analytics director Tristan Masters had revealed the first quarter of the year had seen record agency ad spend, shedding light on the factors which had led to the 4.3 per cent increase to $1.7bn at Mumbrella’s Spends & Trends breakfast in Sydney.

Asked about how his business was growing Smith said: “We have had a very big shift in our landscape in the last six months, I was actually adding up what Presto, Stan and Netflix have spent on advertising in the last quarter and I reckon it almost accounts for all the growth (in the sector).

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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