Foxtel Media overhauls advertising offering to ‘enhance the viewer experience’
Foxtel Media wants to enhance the Foxtel viewing experience while simultaneously shaking up traditional advertising models.
In the first major announcement for the Foxtel sales house formerly known as MCN, Foxtel Media said a series of initiatives, including reduced ad loads, shorter ad breaks and technology innovations was a reset for the subscription television service.
Foxtel Media: The new MCN
“The new ad models and ad formats have been designed with a clear purpose, to enhance the viewer experience, while delivering increased impact for advertisers,” a release from Foxtel Media announced. “To be rolled out over the coming weeks, they include reducing ad loads and introducing new advertising opportunities across the Foxtel Media network.”
that’s great guys well done
[quote] “Give back time to our viewer” [unquote]
Is this admitting that they stole the time to serve advertising revenue, and now realise that it was a mistake?
New ideas about traditional advertising, yet the article begins with a good old fashioned statement of the obvious “Innovation has always been a core part of our DNA”…… Who would confess that innovation was not on their agender at any time until today? The article then proceeds with a good old fashioned mission statement and quickly converts to virtue signaling and good old fashioned pork-barreling that would make a seasoned politician or even a second-hand car sales rep blush.
An old fashioned actor taking a curtain call would let the audience know he was coming as a matter of effect, but let them know you’re coming with advertising, and you trigger an application of the mute button and a coffee break. Both legitimate theatre and the theatre of advertising depends upon the element of surprise and the “hook.”
The promises are largely waffle, the overall statement is largely advertising/publicity and old fashioned “watch this space.”
Get creative, and do traditional advertising better. The proof of the pudding is always in the eating.
At last now I don’t have to sit through 3 minute or longer ad breaks when I am paying to view the content in the first place.
On your video on demand service don’t serve me the same ad every ad break it makes the experience unpleasant and neither helps you get viewers or helps the brand.
Don’t double up the frequency of your shorter ad breaks either surely you should be able to charge more as the ad won’t get lost.
Do these things if you must have ads on your platform
The Foxtel PR team are working bloody hard at the moment…
So does this mean they’ll be starting 22-24 minute US shows off the hour/half hour or will they just fill with promos and make the breaks as long as they always were?
You know what is disruptive, the BS that comes out of MCN/Foxtel Media’s mouths.
Innovation, disruption just roll out the blingy words
So Disney is coming , well what a surprise they are looking after us…
So Disney is coming and now they are being nice. .