Freeview claims 50% of FreeviewPlus TVs are connected to web but refuses to give numbers
Freeview is claiming more than half of the FreeviewPlus enabled TVs sold have been connected to the internet, but refused to say how many units have actually been sold.
The Freeview Plus screen with its Red and Green buttons.
The claim comes days after one of TV’s most powerful executives Peter Wiltshire declared that internet-TV service Freeview Plus had a “very long road ahead” and estimating that just one per cent of homes had bothered to connect their web enabled TVs.
Liz Ross CEO of free-to-air industry body Freeview, told Mumbrella they were not yet ready to release the numbers but acknowledged: “We appreciate that the market is waiting for us to talk about HbbTV numbers and our connection rate.”
Connection rate? Sure it’s better than units sold, but the only metric that matters is usage rate. Judging by the above, I’m not holding my breath.
Sounds a bit like the old three fifths of five eighths of FA…!
Laurie, I think you might have rounded up.