FTA networks receive 2-year reprieve while anti-siphoning list remains untouched

The Australian Government has delayed the expiration of the anti-siphoning list for two years, ensuring free-to-air networks will continue to have first access to some sports rights, including the NRL and AFL, Melbourne Cup, and Olympics.

Communications Minister Paul Fletcher’s decision to push back the expiration of the list, which details the events the government thinks should be free to watch, to April 2023 comes as a sporting rights battle ramps up between the free-to-air broadcasters and new streaming competitors: Amazon Prime, Optus Sport, Sports Flick, Stan Sport and Foxtel’s sports streaming brand Kayo.

Foxtel and Kayo air NRL and AFL matches, Stan Sport (owned by Nine) launched last month with the rugby union, and also has Wimbledon and Roland Garros rights, and Amazon Prime entered the affray with a swimming deal. Kayo has also recently unveiled a ‘Freebies’ product, which allows non-subscribers to watch certain sporting events for free.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.