Sports Flick emerges as a serious player in the Aussie sports streaming battle

After two years of broadcasting somewhat off-piste sporting events, Sports Flick is in the middle of announcing a series of broadcast deals that will make the big players take notice. Mumbrella’s Zanda Wilson chats with founder Dylan Azzopardi and general manager Michael Turner about the Sports Flick content strategy.

2021 is emerging as a game-changing year for sports broadcasting in Australia, with a plethora of streaming services throwing down the gauntlet and challenging the long-held dominance of linear and Pay TV.

Foxtel’s Kayo Sport is the established player. Optus Sport has built a loyal following by focussing on football. But already this year we’ve seen the market challenged by the emergence of Stan Sport, Amazon Prime Video, and now, out of seemingly nowhere, a Sydney-founded platform called Sports Flick.

Sports Flick was actually founded by Dylan Azzopardi over two years ago, but most of that time has flown under the radar with broadcasts of European handball, Indian and Panama baseball, Ju-Jitsu, Serbian rugby league, and more slightly off-piste sporting events.

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