Building a brand-compliant culture with online brand portals
IntelligenceBank’s CEO, Tessa Court, discusses the importance of building a brand-compliant culture with online brand portals.
A brand is the life and soul of an organisation
It’s where your true value comes from, it powers your marketing and it’s what your customers pay for.
A strong brand sets you apart from your competitors, promotes recognition and represents your promise to your audience.
For every company, a brand is a significant investment of money, time, expertise and culture. That’s because there’s so much more to your brand than making sure the visual elements are right. A brand becomes memorable when it’s consistent and it portrays a personality.
IntelligenceBank’s online brand portal helps leading Australian brands centralise their creative content, showcase brand guidelines, and manage creative briefs & approvals. Download “10 Steps to Protecting Your Brand” now.
