Fujitsu General appoints Initiative to media account
Fujitsu General have appointed Initiative to its media account after parting ways with MullenLowe Group’s 303 MullenLowe and Mediahub.
After a 10 year relationship 303 MullenLowe and Fujitsu General ended their relationship as the brand was seeking “a different agency engagement model”.
Fujitsu has appointed Initiative Sydney as its media agency of record
Fujitsu General Australia is embedded in Australian culture? They sell air conditioners, spruiked by a former cricketer.
These over-scripted PR speak sound bites of words no real people ever say that echo the inflated pitch claims made have surely jumped the shark.
What he said!
Agility tick!
Innovative tick!
Relevant tick!
creative thought-provoking strategies tick!
cultural insights tick!
analytical data led tick!
wow.
That’s my girl. Well done Mel x
“this provides the opportunity to deliver our true craft; creative thought-provoking strategies, that are backed by analytical data led cultural insights …”
… for an airconditioning brand that spends $2.7m annually
snarky hater comment tick!
Well done Initiative for helping Fujitsu to understand how they can help make a difference in the lives of their consumers.
The cold air coming out of their machines might have given them a clue, but it’s great that Initiative have confirmed this direction for them.
Godspeed Fujitsu!
Forget the nasty comments, Initiative. You have shown great ticker to respond so well to the Hyundai loss. Well done.