AWARD gives future copywriters taste of what to expect from anonymous commenters
The Australasian Writers and Art Directors Association (AWARD) school for advertising says it is preparing copywriting hopefuls the hard way with a series of enrolment posters giving them a taste of what to expect.
The posters were created by creative agency Saatchi & Saatchi Sydney and are based on real life harsh comments published in response to ad campaigns on the creative advertising agency blog Campaign Brief.
A statement from the AWARD School said it has been preparing students to enter the creative advertising industry for 30 years and this year’s Saatchi and Saatchi campaign took things “a step further”.
In a somewhat tongue in cheek statement the AWARD schools aimed at highlighting the ongoing issue of anonymous comments it said had taken: “some of the most uplifting, encouraging and supportive comments from advertising blog sites, giving students a taste of what they can expect working in the industry.”
It may be tongue in cheek. It certainly rings true. But what a terribly sad statement on the industry.
Re. the Award School release, is AWARD singular or plural? Asking for a copywriter friend.
It’s a weird obsession the ad industry has with negative comments and anonyminity.
I work client side for an organisation that has 4000 employees and every piece of work my team produces gets questioned and criticized. The difference is it’s always from people that attach their name to it, so it’s easy to pick up the phone and explain our thinking behind the work.
Oh no, it’s all good. They need to toughen up.
That’s the beauty of being a writer. Someone fires a bullet you, and you have the skill to return with a Hellfire Missile. They come back at you, and you nuke ’em!
The power of words is infinite. Public discourse, 21st century style.