Fuze Tea celebrates Australians’ love of food in brand awareness push

Coca-Cola’s Fuze Tea has launched its new summer campaign encouraging consumers to enjoy the iced beverage with friends and food as part of a multimillion-dollar integrated marketing campaign.

The brand, which launched in Australia last year, aims to align itself with Australians’ love of food through an outdoor-focused campaign as well as through activations which will distribute more than 300,000 samples to consumers.

Created by Ogilvy, a showcase of the different fusions including Wild Raspberry & Hibiscus and Summer Mango & Chamomile will feature on the Kings Cross Coke sign, as well as food courts across Australia.