Global visual trends and how brands should create content to be revealed at BE Festival
US-based content expert Andrew Delaney is to share the results of global research into what makes visual content compelling and how brands can create content that resonates with consumers in a session at next week;s festival of Branded Content & Entertainment.
The session will explore the impact of improvements in digital technology, particularly smartphones and social media which have allowed consumers to become prolific content makers.
Delaney is director, content development, creative, at Getty Images, based in New York. He spent two decades art directing photography in Europe and America before joining Getty. Getty’s research team examines visual content produced all over the world and the session will reveal the consistent elements found in successful shareable content.
The session is intended to help brands ensure their visual content is as powerful, shareable and meaningful as that created by consumers, and help marketers and content makers understand changing visual trends and the use of imagery in transmedia campaigns. This session will help brands utilise visual content, both stills and videos for impactful, engaging campaigns on platforms such as Instagram, Vine, Twitter and Facebook.
