Gloss Communications relaunches for 2025
Comms and marketing agency Gloss Communications is re-entering the market this year, with an official relaunch.
The announcement:
GLOSS COMMUNICATIONS, the multi-disciplinary marketing and communications agency founded by Jake Halpin in 2020, announces its official relaunch and re-entry to the market in March 2025. After a two-year hiatus, the agency has undergone a significant rebrand to introduce a more mature, bolder and more audacious persona and a refined mission statement.
Originally established in 2020 by communications multi-hyphenate Jake Halpin, GLOSS was founded with the intent to redefine modern brand storytelling. With over a decade of experience in public relations, brand marketing, social media, and experiential strategy, Halpin envisioned an agency model that seamlessly integrates various disciplines to provide a cohesive and agile approach for brands and individuals seeking a more refined, thoughtful, and multi-capable agency model which could adapt with their evolving needs.
“The agency’s name reflects its philosophy,” Halpin explains. “Just as a ‘gloss’ is the final layer which enhances and refines, GLOSS COMMUNICATIONS brings clarity, cohesion, and distinction to every project—transforming narratives into lasting success and influence.”
The agency’s expertise spans a broad range of services, including strategic communications, public relations, traditional and digital marketing, content creation, brand strategy, creative direction, celebrity and social media influencer engagements, copywriting, collaborations and partnerships, event management, product placements and affiliate marketing.
Across more than a decade in the industry, Halpin and GLOSS COMMUNICATIONS have worked with clients across a wide range of sectors, including, fashion, lifestyle, luxury, beauty and fragrance, interiors and design, alcohol, consumer goods, automotive and travel.
Looking toward the future, the next chapter of GLOSS COMMUNICATIONS’ story looks at what comes next in strategic communications, brand storytelling and partnerships by taking a multi-faceted view which allows brand partners to unlock the very best of the expertise needed to navigate an ever-changing world and consumer landscape, eliminating the need to engage multiple agency partners to deliver on varying services, ensuring cohesive oversight.
“The refreshed brand identity for GLOSS COMMUNICATIONS feels mature, bold, sexy and ready to take on the world. The design vision was to exude a confidence that was still in evolution in our first chapter,” says Halpin. “While aligned with the original GLOSS vision, the mission statement for the second chapter has been refined and distilled: We believe great storytelling is both art and science. GLOSS combines strategy, creative thinking, expertise and agility to shape and nurture brand narratives that resonate today and endure tomorrow.”
The next chapter for GLOSS COMMUNICATIONS begins from March 2025.
Source: Gloss Communications
