GM Specialty Vehicles presents a Corvette and driver love story, via MBCS and MIK Studio campaign
GM Specialty Vehicles (GMSV) is bringing the intense love story between drivers and their Corvette to the forefront in a new campaign from MBCS and MIK Studio.
The campaign focuses on the brand new Corvette E-Ray and its involvement with the existing GMSV line-up that includes the Z06 and Stingray models.
It leverages a remixed version of Wet Wet Wet’s 1994 song, ‘Love Is All Around’, to capture and amplify the intimate bond that exists between drivers and their vehicles. Taras Hrubyj-Piper – a local artist – worked with MIK Studio to reimagine the track.
