Going straight to the brain for marketing insights

Neuroscience is increasingly showing that the self-reported studies that form the backbone of marketing research are flawed.

Dr Shannon Bosshard, founder of brand health tracking platform GreyMattr, presented a series of compelling neuroscience findings at Mumbrella 360 on Wednesday afternoon.

He was joined by Phillip Ely, strategy and marketing lead at GreyMattr. Ely has been a media communications strategist in agencies for two decades. The two of them believe that neuroscience is “about to reinvent the way we look at the brain.”