Golden Circle wants chefs to embrace Aussie-grown pineapples, via Because campaign

Kraft Heinz’s Golden Circle is calling on the hospitality industry and food service distributors to fully adopt Australian-grown pineapples in their operations, via a campaign from brand activation agency, Because.

The ‘Calling All Platriots’ platform draws attention to Australian pineapples’ second-to-none taste and quality, all the while championing its inclusion “on menus and on plates across the country”.

A series of videos sees chefs from Brisbane, Melbourne and Sydney demonstrating their culinary expertise by using Golden Circle pineapples as a key ingredient in their respective dish, allowing them to inform and engage with other chefs and food service professionals.